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Help for web & digital managers

Articles with detailed advice about web teams, roles & responsibilities, leadership & authority & more

To build a web governance system that works, start by measuring the Scale of your online presence (Size, Complexity & Engagement) and go from there. Learn how.

  • 3 most recent downloads...
  • HSBC Bank in EMEA in Nov 2020
  • Sheri in USA in Nov 2020
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Susanna Guzman

"If you work on a web team, you need to watch the video Masterclass. Clarifying, affirming, practical!"

SUSANNA Guzman,
Web Director, CFA
Gerry McGovern

"A lot of practical depth. I think that someone managing a large site would find it genuinely useful."

GERRY McGovern,
Web Content Strategist
Torben Rytt

"Shane is extremely knowledgeable. His ability to communicate clearly made working with him a no-brainer."

TORBEN Rytt,
CEO Siteimprove USA

Need somewhere to start? Use the updated Guide to Web Management (Buy for $9.99)

The new and updated guide to modern digital management

Want a deeper dive? Try the classic Website Manager's Handbook (Buy for $9.99)

The "original" guide to online management & governance

  • This original guide for online managers has sold hundreds of copies.
  • Includes detailed descriptions of all the tasks of web management.
  • Lists all core processes, skills and tools needed for web delivery.
  • FREE: Read a preview on Google Books or buy standalone for $9.99  (learn more)

Need re-usable templates? Download the Web Governance Template (Buy for $9.99)

Fully-editable template in Word DOC format

  • A 61-page description of a complete web governance system.
  • Includes outline descriptions of Policies, Procedures, Roles & Responsibilities.
  • Describes key web activities, as well as tools & technology.
  • FREE: Download a sample PDF or buy standalone for $9.99  (learn more)

Want EVERYTHING?! Buy the 3-in-1 Masterclass (Buy for $29.99 all the above plus video tutorials)

90 minutes of video + updated guide + classic handbook + templates

Free web management templates including Web Style Guide, KPI Dashboard & more

Download a ready-made web governance framework

I'm Shane Diffily. I have been writing and speaking about web governance, web management and online operations since the mid-2000s. I created the Web Governance Masterclass, Website Manager's Handbook and online advice articles to help web managers solve common problems. Read more about me.