Help for web & digital managers
How to manage a website

Articles with detailed advice about web teams, roles & responsibilities, leadership & authority & more

To build a web governance system that works, start by measuring the Scale of your online presence (Size, Complexity & Engagement) and go from there. Learn how.

Susanna Guzman

"If you work on a web team, you need to watch the video Masterclass. Clarifying, affirming, practical!"

Web Director, CFA
Gerry McGovern

"A lot of practical depth. I think that someone managing a large site would find it genuinely useful."

GERRY McGovern,
Web Content Strategist
Torben Rytt

"Shane is extremely knowledgeable. His ability to communicate clearly made working with him a no-brainer."

CEO Siteimprove USA

Free web governance templates including Web Style Guide, KPI Dashboard & more

Download a ready-made web governance framework

NEW "Guide to Modern Web Management" ($9.99 or free with video tutorials)

The new and updated guide to modern digital management

NEW "Web Governance Video Tutorials" ($29.99 with free Governance Template & Handbook)

8 packed lessons + 90 minutes of video learning + illustrated text + downloadable supports

Bestselling "Website Manager's Handbook" ($9.99 or free with video tutorials)

The "original" guide to online management & governance

  • This original guide for online managers has sold hundreds of copies.
  • Includes detailed descriptions of all the tasks of web management.
  • Lists all core processes, skills and tools needed for web delivery.
  • FREE: Read a preview on Google Books or buy standalone for $9.99  (learn more)

Editable "Web Governance Template" ($9.99 or free with video tutorials)

Fully-editable template in Word DOC format

  • A 61-page description of a complete web governance system.
  • Includes outline descriptions of Policies, Procedures, Roles & Responsibilities.
  • Describes key web activities, as well as tools & technology.
  • FREE: Download a sample PDF or buy standalone for $9.99  (learn more)

I'm Shane Diffily. I have been writing and speaking about web governance, web management and online operations since the mid-2000s. I created the Web Governance Masterclass, Website Manager's Handbook and online advice articles to help web managers solve common problems. Read more about me.