Low cost bundle for effective website management
'How-to' handbook, team org charts, step-by-step videos & more

3-in-1 bundle ... for $24.99

Bestselling Web Manager's Handbook  (usually $9.99)
Plus 5 video Web Manager's Masterclass (usually $19.99)
Plus editable Online Governance Manual  (usually $9.99)
Includes full Masterclass transcript & self-assessment quiz
» Download free samples: Masterclass & Handbook & Manual...

Special Offer

In this way, website content can typically be classed into one of three types.

Content that 'Persuades'

This is content that attracts people to a website by providing a basic introduction to what it is about. The aim is to familiarise people with a topic in a trustworthy and non-threatening way. For example, a website about Human Rights could include:

  • News and updates.
  • Interviews with campaign members.
  • A moderated discussion forum.
  • Downloadable screensavers.

Content that 'Compels'

'Compel' content focuses on the core objective of a website. Sites that use such content well frequently have a clear call-to-action that entices visitors to do something. For example, a retail site might display compelling images of a new range of clothes beside a prominent link that says "Buy These Now".

In contrast, the 'Compel' content on a site for Human Rights a could comprise a passionate message that prompts visitors to complete an online membership form.

Content that 'Reassures'

This content is used to encourage people to maintain an active interest in a website. It also seeks to 'comfort' visitors by making them feel they have done the right thing by trusting you.

Good after-sales services like this contribute to a sense of being 'cared for' somehow. This itself can be used to entice other people to get aboard via 'word of web' recommendations . Examples of such features commonly include:

  • A members' area that contains extra content, e.g. private discussion forum.
  • A help and support area.
  • A members' newsletter.

The task for any website development team is to identify the content formats they believe best suits the goals of their own site.


Further information about different types of website content is provided in 'The Website Manager's Handbook', now on sale.

Online Management & Governance Manual

A fully-editable document that lists & describes all the practical elements of an online management system, including:
- Roles & Responsibilities
- Processes & Procedures
- Key Activities
- Tools & Technology

$9.99 :: Get the 61 page fully editable Manual

» Download a FREE preview now

Website Manager's Handbook | The original guide to online
An image of the cover of the The Website Managers Handbook'

Gerry McGovern"Very clear and well written...a lot of practical depth...I'm sure that someone managing a large website, would find it genuinely useful." (Gerry McGovern). The Website Manager's Handbook is the original & bestselling guide to web management.

$9.99 :: Get the fully illustrated Web Handbook

» Learn more & download a FREE preview now

Web Governance & Management Masterclass

Torben Rytt5 video classes with fully-illustrated lesson text including up-to-date insight for online operations & governance. Torben Rytt, CEO at Siteimprove commented that "Shane is extremely knowledgeable. His ability to communicate clearly makes working with him a no-brainer."

$14.99 for Web Manager's Masterclass

» Watch a preview video & download FREE lessons