Essential bundle for website management
Operations handbook, governance manual & practical video guide

5 video Web Manager's Masterclass (usually $14.99)
plus Web Manager's Handbook  (usually $9.99)
plus FREE Online Governance Manual  (usually $9.99)
Includes Masterclass transcript & self-assessment test
» FREE samples: Masterclass & Handbook & Manual...

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Go placidly amid the noise and haste of your web team,
And remember what peace there may be in keeping silent.
As far as possible without surrender
Be on good terms with your designers and developers.
Speak your requirements quietly and clearly;
And listen to others,
Even dull techies and ignorant senior managers;
They too have their story.


Avoid loud and aggressive marketing-types,
They are vexations to the spirit of online experience.
If you decide to benchmark yourself against other sites,
You may become vain and bitter;
For always there will be greater or lesser budgets than your own.
Enjoy your Q1 achievements as well as your Q2 plans.


Keep interested in your own content, however humble;
It is a real possession in the changing fortunes of internet-time.
Exercise caution in online security;
For the web is full of trickery.
But let this not blind you to what MashUp opportunities there are;
Many other teams strive for high ideals;
And everywhere webmasters are full of heroism.


Be yourself.
Especially, do not feign affection for your users.
Neither be cynical about online governance;
For in the face of financial aridity and executive disenchantment
It is as perennial as your Domain Name.


Take kindly the counsel of Jakob Neilsen, Gerry McGovern, JJ Garrett, Jared Spool, Jeffrey Zeldman, et al.
Gracefully surrendering the things of web 1.0.
Nurture data-backup to shield you in sudden misfortune.
But do not distress yourself with dark imaginings about poor traffic.
Many fears are born of fatigue and low Google rankings.
Beyond wholesome discipline in website maintenance,
Be gentle with yourself.


Your site is a child of Berners-Lee,
No less than YouTube and Facebook;
You have a right to be here.
And whether or not it is clear to you,
No doubt your online objectives are unfolding as they should.


Therefore be at peace with your web team,
Whatever you conceive them to be,
And whatever your promotional labors or viral campaigns,
In the noisy confusion of the web,
Keep peace with your target audience.


With all its sham, drudgery and broken links,
It is still a beautiful World Wide Web.
Be standards compliant!
Strive to be accessible!

(Compare the webmaster's Desiderata to Ehrmann's original text.)

Online Management & Governance Manual

A fully-editable document that lists & describes all the practical elements of an online management system, including:
- Roles & Responsibilities
- Processes & Procedures
- Key Activities
- Tools & Technology

$9.99 :: Get the 61 page fully editable Manual

» Download a FREE preview now

Website Manager's Handbook | The original guide to online
An image of the cover of the The Website Managers Handbook'

Gerry McGovern"Very clear and well written...a lot of practical depth...I'm sure that someone managing a large website, would find it genuinely useful." (Gerry McGovern). The Website Manager's Handbook is the original & bestselling guide to web management.

$9.99 :: Get the fully illustrated Web Handbook

» Learn more & download a FREE preview now

Web Governance & Management Masterclass

Torben Rytt5 video classes with fully-illustrated lesson text including up-to-date insight for online operations & governance. Torben Rytt, CEO at Siteimprove commented that "Shane is extremely knowledgeable. His ability to communicate clearly makes working with him a no-brainer."

$14.99 for Web Manager's Masterclass

» Watch a preview video & download FREE lessons