Ensure clarity of ownership, leadership & authority.
Create a digital team with clear roles & responsibilities.
Maintain quality as more people publish more content via CMS.
3 most recent sign-ups:
• Liam in UK, 1-Feb
• Renald in Canada, 3-Feb
• Geoff in USA, 7-Feb
I'm Shane Diffily. As the internet's leading commentator on Web Governance, I have written extensively on this subject and spoken at events like HighEdWeb. I recorded these lessons as a low cost alternative to in-person training. (about me)
"Shane is extremely knowledgeable. His ability to communicate clearly made working with him a no-brainer."
"A lot of practical depth. I think that someone managing a large site would find it genuinely useful."
"If you work on a web team, you need to watch the Masterclass. Clarifying, affirming, practical!"
The Masterclass is available in multiple formats. Watch the videos. Listen to the podcasts. Read the fully-illustrated transcripts. Lesson-2 (with some real meat) is free.
Get 2 more downloads - for same discount price...
» FULL 'Masterclass' (videos, text & quiz) (rrp $14.99)
» PLUS the 'Website Manager's Handbook' (rrp $9.99)
» PLUS the 'Online Governance Manual' (rrp $9.99)
Read about the Handbook & Manual in detail
The Masterclass shows you how to deliver a business case that persuades executives to invest in better management - and then how to implement the governance systems & structures you need to create stability.
Not only have volumes of online publishing exploded in recent years, but so too has the sophistication & number of devices to be supported.
From web to social media to apps, all this diversity is putting considerable strain on Web & Product Managers and their teams.
As more people publish more content on more platforms, something new is needed to help re-impose order on complexity.
The good news is that a new generation of people (like you) for whom web is neither cool nor cryptic is finally being appointed to positions of authority.
To set things right you need a system of control that can deliver the stability needed, so you can focus on more important things - like your online goals.
Can you remember the early days of the internet - when the web was all about freedom of expression and Lord of the Rings? Anything could happen.
And then it did.
Jeff Bezos at Amazon started selling goods online and nothing was ever the same again.
In this video, we'll delve into the history of the web in order to understand how operations got so confused - and how the disciplines of Web Governance & Product Management are finally being used to clean up the mess.
For instance, you'll discover that Web Governance is a system - a system that unites the many distinct elements connected with operations & allows them to be organized in a cohesive way; including people, processes, tools & budget.
And to help impose order on this system, you'll learn about a practical new Framework you can use to re-organize your approach to online management.
In 2014, the UK government announced that its new website contained more than 120,000 pages. A quick calculation shows that this would have required 86,000 man-days to produce - & many more to maintain.
Sure, not every website is so large - but the basic question remains: How to design the governance & management systems that are right for your online venture?
In this video, you'll discover how by measuring just 3 characteristics of Complexity, Size & Engagement you can determine the broad solution that is suitable for you. This includes manpower, staffing, the skills you'll need, what tools to buy, and more.
For example, you'll learn how to use these measures to benchmark your site against peers and reveal commonalities in approach that would otherwise remain obscure.
Finally, we'll explore some models for what a real system of online management can look like - and how it may change as you grow in scale.
It's time to end the dysfunction of online management. You and your staff have a legitimate expectation you'll be given the resource & authority you need to get on with things.
It is literally Senior Executives' job to do that. That's why they're paid. To make the hard decisions.
The problem is that many choose to ignore that responsibility. As a consequence, they choose to put your online reputation & revenue at risk - and to forego the benefits that governance can bring to competitive advantage.
In this final video of Masterclass: Part A, you'll discover how to create the compelling Business Case you need to persuade senior executives to invest in operations; including more people, better tools, formal processes & more.
You'll also learn about the 3 Keys Factors of Success that require primacy in your plan for governance renewal.
And finally, you'll explore best practices from the world's acknowledged leaders in online management to gather ideas about what can work for you.
Lesson-5 of the Masterclass is now live - "Establishing 'absolute authority' - the key for a successful web team". Three more lessons will follow in 2016.
I have over 15 years' experience in web management, digital governance and operations. As a recognised leader in the discipline of Web Governance, I am the internet's most prolific author on this topic.
I recorded these lessons as a low cost alternative to in-person training.
The Masterclass builds on the concepts of my bestselling Website Manager's Handbook to show how things work in real-life.
Having completed online projects for numerous organizations in non-profit, government, higher education, telecoms and more, I have collected all the insight you need to confront issues like decentralized publishing, team structures, roles & responsibilities, etc.
Eager to learn more? Read more about me or explore my most popular articles:
Why not watch some video of me speaking at various digital events.
Shane is extremely knowledgeable in his field. His ability to communicate in a clear & cohesive way made working with him a no-brainer.
Shane is an excellent analyst with impeccable attention to detail. He's also a great project lead: calm, organized & a pleasure to work with.
Very clear & well written. A lot of practical depth. Very useful to managers of large sites. (Review of 'The Website Manager's Handbook')
Shane is strongly focused on project goals; effectively managing people and processes.